Foundation Set for Worldwide Availability: rlaxx TV now on Samsung Smart TVs
- Free ad-financed streaming service now available on world's largest smart TV platform
- Launch on Samsung smart TVs is a decisive step towards global market presence
- Availability on all other connected devices by the end of the year
- Rollout to USA planned for Q1 2022
KIEL, Germany, Oct. 21, 2021 /PRNewswire/ -- The International video streaming service rlaxx TV is now available on Samsung smart TVs. This represents a decisive step towards a global technical reach for the linear ad-financed video-on-demand service (FAST+AVOD). Currently, rlaxx TV is available in the United Kingdom, Germany, Austria, Switzerland, Spain, Portugal, Italy, Brazil as well as France. In these markets, rlaxx TV is available on approximately 85% of smart TVs.
Users of Samsung smart TVs (starting from product generation 2018) simply have to search for the rlaxx TV app in the smart TV section of their device and position it on their home screen for the most relaxed viewing experience. All contents on rlaxx TV are financed through advertising and can thus be viewed without any additional subscription fees.
"The availability on Samsung devices as the world's largest smart TV provider marks a special milestone for us. This does not only hold true for the markets in which we are already active, but also for our future plans. This clearly underlines our global ambitions, that we are pushing consistently," says Ronny Lutzi, CEO of rlaxx TV.
Richard Jakeman, Senior Director Business Development, Samsung Electronics, added: "Samsung is committed to providing our users with the best possible TV experience, from best in class picture quality and UX to the growing range of content and services on the platform. As the shift to streaming continues at pace, Samsung continues to add additional services to meet the increasing demand for FAST services on the platform and we are excited to be part of rlaxx TVs global expansion."
rlaxx TV will be available on all Internet- and video-enabled devices by the end of the year and will now focus more on expanding technical accessibility into additional countries to achieve a greater global reach. In the coming months, launches are planned in Turkey, Australia, and New Zealand and more to be announced.
With a unique variety of topics, rlaxx TV is shaping offers appealing to any target group, no matter how special. rlaxx TV calls this concept "premium niche". Current media partners include international holders of video and TV rights for premium content such as Nitro Circus, Street League Skateboarding, Comedy Dynamics, Young Hollywood, New KPop, New KFood, Afroland TV, PowerNation TV and others. The content offering is continuously being extended.
rlaxx TV relies on a global network of content partners, who license tailor-made formats to rlaxx TV, for many categories such as music, sports, children's programs, lifestyle, and adventure, as well as international feature films.
Contact Agency:
Tim Bechtel – Hill+Knowlton Strategies – tim.bechtel@hkstrategies.com
Maximilian Engel – Hill+Knowlton Strategies, +49 172 6561 473 – maximilian.engel@hkstrategies.com
About rlaxx TV:
rlaxx TV is an international linear advertising-based video on demand (FAST+AVOD) service with headquarters in Kiel. The rlaxx TV offer is completely free of charge for viewers and is financed through advertising. The company's goal is to offer the best television experience according to modern standards. For that reason, contents on rlaxx TV are organized in curated linear channels to save viewers lengthy search times. In addition, there are advanced features such as a pause, restart, or watch-later option as well as the ability to access all content in an on-demand catalogue. Through this, rlaxx TV combines the relaxed experience of linear television with the flexibility of a VoD service. As far as content is concerned, rlaxx TV draws on a global network of content partners, who offer bespoke content for viewers in many categories - from music, sports, kids, lifestyle, adventure to international feature films. The app is featured on smart TVs and media streamers such as Samsung, Amazon Fire TV, Android TV, Apple TV, Blaupunkt, Grundig, Hisense, Hitachi, JVC, LG, Medion, Metz, Panasonic, Sharp, Telefunken, Toshiba, Vestel and Xbox.
SOURCE rlaxx TV
rlaxx TV Launches in Germany and UK: German Video Streaming Service to Combine Video on Demand with Classic TV Experience
- rlaxx TV now available in Germany and the UK on Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel smart TVs
- Free ad-supported service combines linear channels for a relaxing TV experience with the flexibility of Video on demand (VoD)
- Available as a premium service on 25 percent of all smart TVs already from day one
- Launch on all other smart TVs, streaming sticks and boxes, smartphones, gaming consoles and internet browsers within the upcoming nine months
- Available worldwide by end of 2021
KIEL, Germany, Sept. 8, 2020 /PRNewswire/ -- rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germanyand the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel. The content offer provided by the innovative streaming provider headquartered in Kiel (Germany) is advertising-funded and therefore completely free of charge for viewers.
The content on rlaxx TV is structured in linear channels. This allows users an immediate viewing experience and avoids lengthy search times as with the usual Video-on-demand (SVoD, TVoD) services. In addition, rlaxx TV viewers can skip content at any time by fast-forwarding and rewinding within the channel and select individual videos from a continuously growing catalogue. By doing so, rlaxx TV combines the relaxed experience of linear television with the flexibility of a VoD service.
"Our goal is to offer the best television experience using modern standards. That is why rlaxx TV shows high-quality content in curated linear channels. The channels can be tailored to suit any number of specific target groups - and according to the passions of our viewers. We call this concept premium niche. At a later date, our viewers will also be able to create personalized channels. Technologically and in terms of content, rlaxx TV is up to date. Our experienced team of specialists has been developing apps and portals for smart TVs by all major TV manufacturers worldwide for over 10 years. On this basis, we are able to launch a premium product with rlaxx TV, which will enable us to rapidly gain significant market share," says Ronny Lutzi, CEO of rlaxx TV.
rlaxx TV uses a global network of content partners to license its content. These partners deliver bespoke content for viewers in many categories - from music, sports, kids, lifestyle, adventure to international feature films. The partners include holders of video and TV rights from Africa, Asia, North and Latin Americaand Europe with premium content such as Televisa Novelas, Vevo Pop, Gusto TV, Revry, Azoomee Kids TV as well as Masters of Food by Endemol Shine.
Dirk Wittenborg, President of rlaxx TV, outlines the company's strategic goals: "Thanks to our long-standing and worldwide relationships with holders of video and TV rights, we are excellently prepared for the specific viewer demands of many local markets and can guarantee very high quality content. Our offering will soon be launched in other markets - such as Turkey and Brazil - and will be available worldwide by the end of 2021. This means that rlaxx TV will quickly become one of the major global video streaming services. Together with our content partners, we will change the infrastructure and business models for advertising-financed TV in the long term. Our excellent network grants us premium placements in direct neighborhood of services such as Netflix, Amazon Prime or YouTube and fills a gap in the market that they do not cover."
rlaxx TV is now available on smart TVs by the following manufacturers: Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel. This means that the company covers 25 percent of the entire smart TV market right from the start. By mid-2021, rlaxx TV will be available on all connected devices such as smart TVs (LGE, Panasonic, Philips, Samsung, Sony), streaming sticks and boxes (Amazon Fire, Google Chromecast, Roku), mobile phones (Android, iOS), gaming consoles (X-Box, Playstation) and all standard internet browsers.
Contact Agency:
Tim Bechtel – Hill+Knowlton Strategies – tim.bechtel@hkstrategies.com
Maximilian Engel – Hill+Knowlton Strategies – maximilian.engel@hkstrategies.com
About rlaxx TV:
rlaxx TV is a German Advertising-based Video on demand (AVoD) provider with headquarters in Kiel. The rlaxx TV offer is completely free of charge for viewers and is financed through advertising. The company's goal is to offer the best television experience according to modern standards. For this reason, contents on rlaxx TV are organized in curated linear channels to save viewers lengthy search times. In addition, there are advanced features such as a pause, restart or watch-later option as well as the ability to access all content in an on-demand catalogue. In doing so rlaxx TV combines the relaxed experience of linear television with the flexibility of a VoD service. As far as content is concerned, rlaxx TV draws on a global network of content partners, who deliver bespoke content for viewers in many categories - from music, sports, kids, lifestyle, adventure to international feature films.
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